CSI: Miami’s Eva La Rue has seen cancer take its toll on many a loved one. Both her grandmother and great grandmother battled ovarian cancer. So when she was asked to become the national spokesperson for the Beckstrand Cancer Foundation, a nonprofit organization that provides financial assistance, counseling and other resources to victims of the disease and their families she jumped on board.
“Cancer is a frightening disease. I have never met anyone who has not been affected by it in some way,” contends La Rue, who previously worked with the National Ovarian Cancer Coalition, raising awareness and educating women about the disease.
Now La Rue hopes to continue helping cancer victims and their families via Beckstrand, having witnessed first hand the immense toll the disease can take via a dear friend whose wife was diagnosed with breast cancer.
“Sure, they had medical insurance to take care of her cancer treatments, but with her not being able to work and with just his income… I saw how financially devastating cancer can be for a family,” contends La Rue, noting the couple have three daughters. “Here was this hard working family that lived within their means, but with only one income, they were not just fighting for their mother’s life, they were fighting to keep their heads above water financially.”
Unfortunately, La Rue’s friends were unaware of Beckstrand during their hour of need. If they had, the organization could have stepped in to help.
“The work Beckstrand does is beyond amazing,” praises La Rue. “They focus on the everyday financial needs of cancer patients. It is important for cancer patients to not have to worry about money so they can focus on treatment and recovery. There are other programs that they offer too, like art therapy for children going through cancer treatment and scholarships for cancer patients and survivors wanting to go to college.”
La Rue’s PSA television campaign for Beckstrand is slated to begin airing nationally in June. In the interim, she urges
everyone to get involved.
“Beckstrand is so effective in their programs,” says La Rue. “I am so proud to be a part of this organization. With that being said, since I have been doing a lot of press for Beckstrand, the client load has greatly increased. So we need more donations than ever. To find out how to donate, please go to www.beckstrand.org.”